In the world we live in, information is almost like the air we breathe: as abundant as it is volatile. The information we produce in the network in just 2 days exceeds the total amount of information that all mankind produced until 2003. In fact, at the last minute 27 thousand photos have been published in Instagram, more than 235 A thousand Tweets, gave more than 3 million likes on Facebook, uploaded almost 700,000 files in Dropbox and sent about a hundred million emails.
Of course not all the information that circulates is relevant. Hence the need to learn to make strategic use of the figures with which we count to begin to take advantage of them. Here are 5 real examples of what some companies are currently using Big Data:
In-depth customer knowledge: Large databases serve to know relevant and sensitive consumer information, soft data such as likes and dislikes, interests, place of residence or work, number of friends on social networks, and endless variables Allow you to find better ways to approach the target customers of a brand.
Effective advertising: Not all readers of the same digital medium are interested in seeing the same advertisement. Big Data allows you not only to know the details of the customer’s tastes but also to bring you the advertising that is closest to you. Being able to advertise baby products only to first-time mothers, or holiday ads to users interested in traveling soon, are just some of the examples of consumer-driven advertising.
Control of production and stock: Each figure is, today, an opportunity for improvement in the world of industrial production. The strategic analysis of the information available in any company, whether large or small, allows shortening times of stock control, as well as optimize industrial production processes.
Product Improvement: Production processes not only feed on factory technical testing, but also take into account the opinions of their customers. To do this, many companies take qualitative feedback from users and work on it to find new uses for their products, failures that have not been taken into account, or even features that end users find irrelevant: all insight is a possibility of Improvement in the future.
Increased sales and loyalty: Knowing your customers in depth will allow you to find your moments of consumption and mobilizers of value for these. A company that offers its customers products at the exact moment they need them and with a delivery according to their needs will make them not hesitate when buying.
Managing large databases allows you to draw conclusions applicable to different areas and circumstances of your company, however, to begin to get these benefits the road is long and knowledge is needed. The main thing is to consider the goals for your company in terms of data, and seek help that allows you to identify what you need to achieve it.